The 6-Question AI Context Framework: Why Your AI Tools Are Giving You Generic Garbage (And How to Fix It)

Here's a scenario I see play out constantly among coaches, hypnotists, and independent practitioners: they open up ChatGPT or Claude, type something like "act as a marketing specialist and help me write an email," get back something that looks polished but feels completely off-brand, and then conclude that AI just doesn't work for their business.

The problem isn't the AI. The problem is that you gave it almost nothing to work with.

The more context you give AI, the more it becomes a genuine business partner. The less you give it, the more it sounds like a generic marketing textbook. And in an industry where trust, personality, and authenticity are literally your product, generic is deadly.

Let me walk you through the exact framework we've been refining inside the Pythos Mastermind — the 6 questions that transform your AI tools from a mediocre copywriter into something that actually sounds like you, speaks to your people, and drives real results.

Why Most Practitioners Are Using AI All Wrong

AI has changed dramatically since it burst onto the scene in 2022. What most people are still doing — typing brief one-sentence prompts and hoping for magic — was barely effective back then, and it's even more of a missed opportunity now.

The old approach of typing "pretend you're a marketing expert and help me with X" might produce something that looks right. But it won't be right for you, your audience, or your specific offer.

What we recommend instead is something we call a riff — a technique that Chris picked up from a buddy of his named Mercer, who's part of the same mastermind Chris and I invest in to stay current on our own marketing. Instead of typing a brief sentence, you hit the microphone button inside your AI app — yes, ChatGPT, Claude, and Gemini all have one — and you just talk.

You talk the way you'd explain your business to a smart friend who knows nothing about what you do. You ramble. You tell stories. You explain the nuances. You could go for 5 minutes, 20 minutes, sometimes more — because you're giving the AI the full holistic picture it needs to serve you properly.

> "The more you give the AI, the more context it has to help you. The less you give it, the less it's going to be able to be beneficial. It might look good, but it's not going to be the same."

And here's the thing — this context doesn't have to come only from you speaking it. One of our mastermind members, Mike Bowler, took a different approach: he fed Claude every blog post he'd ever written, his entire LinkedIn profile, and every piece of content he could find about himself. The AI then synthesized all of it and answered these same 6 questions on its own. That's meta-prompting — letting the AI do the context-gathering heavy lifting. Both approaches work beautifully.

The 6 Questions Every AI Tool Needs to Know About Your Business

Question 1: What Does Your Business Actually Do?

And I don't mean the two-word answer. "I'm a hypnotist" tells the AI almost nothing useful.

What I mean is: what specifically do you offer? Do you run one-on-one sessions? Group programs? Do you specialize in a particular modality? Do you have a distinct niche, like helping lawyers stop smoking?

The more granular you get here, the better. Because when the AI eventually writes an email for you, it's not writing to you — it's writing to your audience. And it can't speak their language if it doesn't know who they are and what you actually do for them.

Question 2: Who Is It For?

This is where you define your ideal client with real specificity. Are you working one-on-one with individuals? Are you pitching to wellness centers or other businesses — meaning you're operating in a B2B context? Are your clients high-achieving professionals, chronic pain sufferers, people dealing with anxiety?

This distinction matters enormously because the tone, language, and emotional hooks you use when writing for a corporate wellness director are completely different from what you'd use for someone Googling "how to stop smoking" at midnight.

Question 3: What Is the Main Outcome You Deliver?

This is not your method. This is not your transformation process. This is the actual result your clients walk away with.

Think in terms of emotions and new behaviors. If you help people stop smoking, the outcome isn't "they go through hypnosis sessions" — it's that they become a non-smoker. If you help with anxiety, the outcome might be that they sleep through the night or finally walk into a job interview without their heart pounding.

This question is critical because it steers everything the AI produces. The outcome is for your client, not for you. When the AI understands that, it writes copy that speaks directly to the transformation your prospects actually desire.

Question 4: What Is Your Price Point and Business Model?

This one has a direct, practical impact on every piece of content the AI creates for you: it determines your calls to action.

If the AI doesn't know whether you charge per session or offer a multi-session package, it's going to write generic CTAs that don't match your business reality. If it doesn't know whether you offer group programs, monthly subscriptions, one-time intensives, or hourly sessions, it literally cannot tell people how to work with you.

Give it the full picture. Your price points. How clients access your services. Whether they book online, call you, or go through a discovery call first.

Question 5: Are There Any Geographic or Marketing Limits?

Are you local only? Are you virtual? Both? Do you have a physical location people travel to? Are you targeting people in a specific city, region, or country?

This might seem like a small detail, but it's the kind of information the AI can weave naturally into blog posts, local SEO content, and email sequences. If you're in Toronto and you tell the AI that, it can write about your specific local audience instead of a vague crowd that could be anywhere on Earth.

Same goes for marketing channels. If you only run Facebook ads, or you're focused on local networking — tell it. The AI will tailor its strategic suggestions accordingly.

Question 6: What Makes Your Business or Your Client Work Distinct?

This is the most important question of all six, and it's the one most people skip entirely.

This is where you tell the AI about your unique approach, your certifications, your background, your philosophy, and the niche-level details that make your work different from every other practitioner in your space.

Are you a massage therapist of 14 years who pivoted to transformational hypnosis work? That's extraordinary and completely distinct. Are you certified in a specific trauma modality? Do you have a signature framework? Do you work with high-end lawyers downtown or rural mom-and-pop business owners? These details matter.

These are the specifics that make your AI-generated content sound like you rather than a marketing algorithm. They're the proof points that build trust. And they're the differentiators that make a prospect choose you over the person charging half as much down the street.

How to Actually Implement This (Without It Taking Hours)

The beauty of this system is that you only have to do it once, and then your AI works for you indefinitely.

Here's the practical approach:

• If you use ChatGPT: Use the custom instructions feature and paste your 6-question riffs there, or set up a custom GPT.

• If you use Claude: Create a project with a CLAUDE.md file, or use the project instructions feature to embed all of this context.

• If you use Gemini: Create a Gem with your context pre-loaded.

• If you prefer the meta-prompting approach (like Mike Bowler): Gather your blog posts, LinkedIn profile, website copy, and any other existing content, feed it all in, and ask the AI to synthesize your 6 answers from that material.

Think of it as your AI business dossier — a living document that grows richer over time as your business evolves.

The Difference This Makes in Real Output

When you've properly contextualized your AI, something shifts. You stop getting emails that sound like they were written for a nameless, faceless business. You start getting copy that references your specific niche, uses the emotional language your clients actually use, includes CTAs that match your real offers and price points, and carries a tone that actually sounds like you wrote it.

The AI becomes less of a tool and more of a collaborator — one that knows your business and is genuinely trying to help you grow it.

And for practitioners who are great at their craft but struggle with the marketing side? That's a game-changer.

Your Next Step

Pull up your AI tool of choice right now. Hit the microphone button. And start riffing through these 6 questions out loud, as if you're explaining your business to a smart friend who knows nothing about what you do.

Don't edit yourself. Don't be brief. Give it everything.

Then watch how differently it responds.

If you want to go deeper on how to build the complete marketing system around this — from lead magnets to automations to discovery calls — join us live at pykthos.com/cafe every other Friday. It's free, it's practical, and questions get answered in real time.

The AI is only as smart as the context you give it. Give it everything, and it will give you back something genuinely useful.