Why Your Next Hypnosis Offer Should Start as a Survey, Not a Sales Page
If you're sitting on a brilliant idea for a workshop or group coaching program — but you're paralyzed trying to write the "perfect" sales page before you launch — stop.
What if you could sell out your program before you even named it?
That's exactly what Lori Hammond did. And she didn't just talk about it during her recent Pykthos Mastermind presentation — she proved it.
Lori sold all 20 spots in her beta program using nothing but a survey. Fourteen people paid in full almost immediately. The remaining six were ready to go and even more people were still filling out the survey hoping to claim a spot. Her offer was completely sold out before it had a name, a brand, or a single line of sales copy.
And as a bonus … she’ll have a waiting list for her next launch by capping the number of clients she takes in the beta round.
The Problem with Traditional Offer Creation
Most of us follow the same exhausting pattern:
Brilliant idea strikes
Obsess over naming, branding, perfecting every detail
Spend hours building a sales page and funnel
Finally launch
Hear crickets 😬
We love helping people. But when it comes to selling? We overthink it.
Here's the truth: Guessing what people want is the fastest path to burnout.
What if, instead of telling your audience what they need, you asked them first?
Why Surveys Sell Better Than Sales Pages
A well-crafted survey doesn't just collect data — it creates buy-in.
Lori's approach works because it flips traditional marketing on its head. Instead of convincing people, she guided them through a series of questions that helped them convince themselves.
Sound familiar?
It mirrors the same hypnotic principles you already use with clients:
Yes sets: Small commitments that build momentum toward bigger decisions
Heteroaction: Movement through micro-actions (clicking, typing, reflecting)
Future pacing: Helping them visualize their desired outcome
In other words? It's hypnosis for your business.
How Lori Sold Out in One Week (With Just a Survey)
During her Mastermind session, Lori walked us through the exact process she used to relaunch Workshops That Work — her legendary program, now reimagined.
Here's what made her survey so effective:
It opened with a micro-commitment.
Her first question was a simple 1–5 scale: "How easy is it for you to consistently attract your ideal high-paying client?"
Non-threatening. Low effort. Momentum-building.
She poked the bruise.
"What's most frustrating about your hypnosis business right now?"
This helped people connect with their current pain — viscerally — without any pitch.
She explored the desired future.
"If your business magically clicked, what would you change first?"
Now they're dreaming. Visualizing. Future-pacing their transformation.
She made them do the math.
Lori included a scenario: "What would it feel like to run a $47 group session with 50 attendees — and generate $2,350 in one hour?"
That's not a pitch. That's an identity shift.
She qualified buyers subtly.
Questions about weekly time commitment and mastermind attendance filtered in serious prospects while building ownership.
She addressed objections head-on.
Knowing some practitioners resist AI tools, she included a question about comfort level — with options ranging from "I'm all in" to "AI is the devil." (Spoiler: If you picked that last one, the beta wasn't for you.)
By the time someone finished the survey, they weren't just informed — they were invested.
What to Include in Your Own Survey
Want to replicate this? Here's the structure:
Low-effort entry question (like a rating scale)
Pain exploration (biggest frustrations)
Future desire (what they wish their business looked like)
Outcome association (frame your offer through their lens)
Commitment check (without being pushy)
Objection handling (AI fears, time constraints, etc.)
The result? Zero pressure. High conversion.
This Works Even Better with an Audience
Here's the reality: To run a survey like this, you need people to send it to.
The good news? Your list doesn't have to be huge. A warm group of 100+ engaged contacts is often enough to fill a beta program or group session.
Past clients. Workshop attendees. Email subscribers. Social media followers who actually engage.
Start the conversation there — and watch what happens when you ask instead of assume.
If you don’t have such a mailing list yet, design a survey and get people to fill it out as they join your list. Then start sending regular email using our guide on the perfect long term nurture sequence.
The Tools: Keep It Simple (or Go Pro)
Lori used Google Forms — proof you don't need fancy software to make this work.
But if you want to level up, Pykthos Forms are purpose-built for practitioners like us. You can create branded surveys with conditional logic, automatically tag respondents, integrate scheduling and payments, and keep everything in one clean system.
No tech headaches. Just clarity and momentum.
Join the Community That's Changing the Game
Here's what makes strategies like Lori's so powerful: they're not theory. They're proven processes being used by real practitioners in real businesses — right now.
That's exactly what the Pykthos Mastermind is all about.
We're a community of hypnotists, NLP practitioners, and coaches using the same tools, sharing the same frameworks, and supporting each other's growth. You get access to cutting-edge strategies like this one, plus coaching you can offer your own clients — all in one place.
Best of all … all the digital tools you need are included in the Mastermind membership.
If you're ready to stop guessing and start building offers that sell themselves, join us at pykthos.com/mmsp.
Because the best marketing doesn't feel like marketing at all.
🔗 Want to learn more from Lori? Visit Lori Hammond at Trancypants.com.
