What Is a Long-Term Nurture Sequence? (And Why Every Practitioner Should Have One)

You know what a newsletter is. You probably send one already, or you've at least thought about it—a weekly or monthly email to your list with updates, insights, or helpful content.

But have you ever heard of a long-term nurture sequence?

Most practitioners haven't. And that's a shame, because it might be one of the most powerful (and underused) tools for building relationships with new leads—without adding more to your already-full plate.

Let me explain what it is, why it matters, and how it's different from the newsletter you're already familiar with.

Here's What a Newsletter Actually Is (You Probably Already Know This)

A newsletter is a recurring email you send to your whole list—typically once a week or once a month. It's based on your calendar and what's happening right now in your world. You might share a recent insight, announce an upcoming workshop, or just check in with your people. You write it, send it out, and move on to next week's email.

Pretty straightforward.

So What's a Long-Term Nurture Sequence?

A nurture sequence is a pre-written series of automated emails that every new lead goes through over time—starting soon after they join your list.

Here's what makes it different:

• It's evergreen - These emails are just as relevant in 2035 as they were be in 2025. They're not tied to current events or "what's happening this week."

• It's automated - You write them once, and they run in the background forever, automatically welcoming and educating every new subscriber.

• It's journey-based - Each email is designed to build trust, share your philosophy, and introduce your offers slowly, based on where the lead is in their relationship with you.

Here's the key distinction: Newsletters are about where YOU are today. Nurture sequences are about where YOUR LEAD is in their journey with you.

Why This Is Actually a Revenue Opportunity (Not Just Another Task)

Here's what I hear from most practitioners: "I don't have enough clients."

Not "I'm too busy." Not "I'm overwhelmed with work." Just… not enough people booking with you.

And here's the thing: people need to know you, like you, and trust you before they'll become clients. That's not marketing fluff—it's just human nature.

But if someone finds you, opts into your list, and then… silence? Or maybe they get one welcome email and that's it? You're losing that opportunity to build the relationship that leads to revenue.

A nurture sequence solves this. It's a system that automatically builds know/like/trust with every new person who finds you, so that when they're ready to work with someone, you're the obvious choice.

You write these emails once, set them up to send automatically, and every new lead gets a series of valuable touchpoints from you—even if you're seeing clients, even if you're taking a day off, even if you haven't thought about your email list in two weeks.

This isn't about adding more to your plate. It's about creating a system that consistently moves leads toward becoming paying clients—without you having to manually follow up with each person.

What Goes in a Nurture Email?

A good nurture email is:

• Evergreen - It's helpful any time, any year. Not tied to current events or "what's happening this week."

• Educational - It teaches something useful, shares a perspective, or answers a common question your clients have.

• Non-promotional - The body of the email delivers real value. It's not a sales pitch and you’ll never feel like a sleazy used-car salesman.

• Includes a soft invitation - Usually a simple PS (the part at the end after your signature) that invites them to take the one main action you want them to take.

That last part is important. At the end of each nurture email, you include a gentle invitation—what marketers call a "call-to-action" or CTA, but really it's just asking them to do something.

This should be your primary action. What’s the the main thing you want people to do next? For most practitioners, that's one of these:

• Book a discovery call

• Start a trial of your program

• Schedule a consultation

• Join your next workshop

Pick ONE primary action and use that consistently across your nurture emails. Don't confuse people with multiple options.

For example, in our own business, every nurture email ends with something like:

P.S. If you'd like help building your first real marketing system (with automation that actually works), we'd love to tell you more about our Pykthos Mastermind. Just reply and let me know what you're working on.

It's invitational, not pushy. And because you're tracking link clicks (remember that post?), you can follow up with people who show interest but don't take action right away.

So Should You Stop Sending Newsletters?

No! This isn't an either/or situation.

But here's how to think about when to add a nurture sequence to what you're already doing:

If you have a list but you're barely emailing them: Start with a simple weekly newsletter first. Build the habit of showing up regularly. Pick one idea, write one email, send it out. Get comfortable with that rhythm before you worry about automation.

If you're already sending weekly newsletters: Now's the time to build a nurture sequence. Look back at your past newsletters and pull out the best ones—the emails that got replies, the ones that felt timeless, the ones that explain who you are and how you help. Turn those into your first 5-10 nurture emails.

If you have a lot of content (blogs, videos, podcasts) but you're not emailing: Start by sending a few of those pieces out manually as newsletters to test what lands with your audience. Then take the winners and turn them into your nurture sequence.

The key is: start where you are. You don't need 40 emails on day one. Even 5 solid nurture emails will do more for your business than zero.

Here's How We Actually Do This

Inside Pykthos Mastermind, we help practitioners build these systems all the time—and honestly, it's one of my favorite things to work on with members.

Here's the process we use (and teach):

1. Brainstorm topics - We help you come up with 10-20 ideas for nurture emails based on the questions your clients actually ask, the objections they have, and the philosophy behind your work.
   
   

2. Use AI to speed up the writing - We show you how to use tools like ChatGPT to take your rough ideas and turn them into well-written emails in your own voice. This takes minutes, not hours. You're not outsourcing your voice—you're just getting AI to help you get your ideas down faster.
   
   

3. Build the automation - We walk you through setting up the sequence in your email platform (we use HighLevel) so that every new lead automatically gets these emails dripped out over time.
   
   

4. Add one per week - Once you have your initial batch, we encourage you to just add one new nurture email per week. Write one, add it to the queue, and keep building. Before you know it, you've got 20, 30, 40 emails running on autopilot.
   
   

The best part? You only have to write each email once. After that, it's working for you while you're doing literally anything else.

How the Technical Setup Actually Works (It's Simpler Than You Think)

You might be thinking, "This sounds complicated." But the actual mechanics are really straightforward.

Here's what happens in the Pykthos platform (which runs on HighLevel):

1. Someone joins your email list - Maybe they downloaded a free guide, signed up for a webinar, or opted in through your website.
   
   

2. They automatically get tagged - The system adds a tag to their contact record (something like "long-term nurture"). This is just a digital label that tells the system what to do next.
   
   

3. The nurture sequence kicks in - That tag automatically starts the workflow. Your first nurture email goes out right away (or after a delay you choose), then the next one a week later, then the next one, and so on.
   
   

4. You set the schedule once and forget about it - You decide: Do these go out every Wednesday? Every 5 days? Once a week? Whatever you choose, the system follows that schedule automatically.
   
   

That's it. You're not manually sending emails. You're not remembering who got what. The system handles all of that.

And here's the beautiful part: whether 5 people join your list this month or 50, they all get the same high-quality sequence of emails introducing them to your work and inviting them to take the next step.

Think of It Like This

Your newsletter is the conversation you're having with your list today—what's on your mind this week, what you're working on, what you want to share right now.

Your nurture sequence is the first conversation every new lead should experience with you—the foundational stuff that introduces who you are, how you think, and why you might be the right fit for them.

Newsletters keep your current list warm and engaged. Nurture sequences warm up every new lead automatically—building trust and familiarity from day one, without you lifting a finger after the initial setup.

They're not competing. They're complementary. And most practitioners are only doing one (newsletters) when both working together would serve them so much better.

A Newsletter Keeps People Warm, A Nurture Sequence Turns Leads Into Clients

Here's the truth: most practitioners have great ideas and valuable insights. The problem isn't what to say—it's having a system that consistently moves people from "I just found you" to "I want to work with you."

That's what a nurture sequence does.

Every new person who opts into your list gets a series of emails that help them know you, like you, and trust you. And at the end of each email, they get a gentle invitation to take that next step—book a call, start a trial, schedule a session.

This is how you create consistent revenue without constantly hustling for new clients or hoping people remember you exist.

You build it once. It runs forever. And it turns more of your leads into paying clients.

And if the idea of setting this all up feels overwhelming, that's exactly why we created Pykthos Mastermind. We give you the platform, the coaching, and the community to make this kind of system-building actually easy (and even kind of fun).

Learn more about Pykthos Mastermind here—where we help practitioners like you build real marketing systems with automation that works, AI that speeds things up, and a group of people who get what you're trying to do.

Because you don't need more hustle. You need systems that create consistent revenue.

And we'd love to help you build them.